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One of my favorite, most neglected practices on Facebook ... If you are a brand or business, and you're trying to get more eyes on your page and engage with people that are in your niche, what you want to do is log into your Facebook business page or fan page, find those other Facebook Fan Page or Business Pages in your niche. Now, if you're a fitness competitor, that can mean magazines, that can mean supplement companies. Or, if you want to pursue more speaking engagements, find the news stations, the radio stations, go and like their page as your professional page, not as your personal page. How are you going to do that? The easiest way, get on your desktop, go find them, whether it's Muscle Insider, Oxygen Magazine, or supplement comp...

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If you are struggling with getting better reach, and engagement on Twitter we're going to talk about that. I know social media can be overwhelming. There's so much out there to know, understand, and to learn! One of the most common practices I see that actually decreases engagement on Twitter, is when people will link their Facebook page to their Twitter account. Thus allowing it to go on auto-pilot, forever feeding their Twitter feed with the same posts off of their Facebook page. Or alternatively, they are pushing out their instagram posts to their Twitter feed. But that's just one part of the problem. Those tweets only give out a couple of words in the tweet, the rest can only be viewed if the audience decides to open the link. If the...

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